CPH PIX 2017 was one big success!

A tighter film programme, an increased focus on schools and screenings all over the country made the 9th edition of CPH PIX a big success with a record high total audience of 78,000. 

CPH PIX is a unique festival for all ages; especially the 2017 edition which managed to gather children as well as adults for all kinds of activities throughout 14 festive days. This year, the festival chose to cut the number of films down by 20 percent to increase the focus on quality, and to heighten the diversity in the many festival activities. This change was warmly welcomed by the audience – despite a significantly lower number of films, the festival was well-visited with a total of 78,390 – against 65,000 in 2016.


A popular school program

The most significant increase was seen in the festival’s school program, BUSTER, partly due to a strengthened dialogue with primary schools in the Copenhagen area. The consequence of this effort was a higher audience number per screening than ever before, including no less than 22,000 school children attending the festival. 

It has been an amazing year for us,’ Festival Director, Jacob Neiiendam says. ‘From early mornings when we opened the doors and welcomed 1,500 excited school children at the Palads cinema to late nights with edgy events and sold-out premieres of new Danish films which the audience would not have had the chance to experience elsewhere. This year we chose to trim the film programme quite significantly to make it easier for our audience to navigate. And clearly, our faithful audiences were still able to find films they wanted to see – so the decision seems to have been right.’


Festival throughout the country and all year round

The progress of this year is also influenced by the screenings CPH PIX offered across the country. During the festival, there were far more nationwide activities than ever before, including the screenings of three popular festival titles: ‘Ronja the Robber’s Daughter’, ‘Good Time’ and ‘Tom of Finland’ in no less than 23 different cinemas around Denmark, school screenings in Solrød, Schleswig, Rendsburg, Husum and Flensburg as a part of the mini festival programme, ‘BUSTER on Tour’, as well as nationwide campaign ‘Mad About Film’, which was arranged in collaboration with Biblo.dk for the third year in a row. All in all, no fewer than 5,000 participated in the nationwide screenings, and 2,000 children and teenagers from all over Denmark took part in ‘Mad About Film’.

Similar to 2016, CPH PIX has had a vast number of activities outside of the festival period which, so far, have been visited by 70,000 this year. This brings the total number of attendees up to 148,000 (against 128,000 in 2016). These activities will continue throughout the year and include school screenings, open-air cinema, film concerts, curated programmes and last but not least: film premieres.